Privacy Policy HOET Eyewear Design BV
Version 1.0 – Last updated: July 16, 2025

1. Why this privacy policy?
   HOET Eyewear Design BV values personal data protection and transparency. This privacy policy informs you as a user (customer, supplier, website visitor, or business partner) about how we handle your personal data in accordance with the General Data Protection Regulation (GDPR, Regulation EU 2016/679).
   By using our website and/or services, you agree to this policy. It is part of our general terms and conditions.
2. Who is responsible for processing?
   Data controller:
   HOET Eyewear Design BV
   Klaverstraat 71
   8000 Bruges, Belgium
   Tel: +32 50334302
   www.hoet.be

Third-party processors or controllers may be involved (see article 5).

1. What personal data do we collect?
   We collect personal data via:

• Registration or contact via website or email
• Purchases or business communication
• Website usage (cookies, logs)

Data collected may include:

• Identification data (name, title, company)
• Contact data (email, phone, address)
• Financial data (VAT number, bank account)
• Technical data (IP address, browser)
• Communication data (messages, inquiries)

We do not collect sensitive data (e.g. health, religion, politics).

1. Why do we process personal data?

• Contract execution (orders, deliveries, payments)
• Client and supplier management
• Technical support and website functionality
• Marketing communications (with consent)
• Legal obligations (e.g. tax, accounting)
• Fraud prevention, security, and dispute resolution

1. Do we share your data with third parties?
   Only when strictly necessary:

• Processors: hosting, IT, CRM, logistics, accounting – bound by GDPR-compliant agreements
• External controllers: Google Analytics, Meta (Facebook), LinkedIn – please review their privacy policies
• Legal obligations: e.g. court order or regulatory request

1. How long do we keep your data?
   Data is kept only as long as necessary, in accordance with legal retention periods (e.g. 7 years for accounting).
2. What are your rights?
   You have the right to:

• Access, rectify, or delete your data
• Restrict or object to processing
• Data portability
• Withdraw consent
• File a complaint with the Data Protection Authority: www.gegevensbeschermingsautoriteit.be
  To exercise your rights, send a signed and dated request, with ID copy, to info@hoet.be

1. Cookie Policy
   We use cookies to improve our website’s functionality. Non-essential cookies (e.g. Google Analytics) are only used with your consent.
   Cookies used:

• PHPSESSID – session management
• Google Analytics – statistics (anonymized when possible)
  You can manage cookies via your browser settings.

1. Security
   HOET Eyewear Design BV applies appropriate technical and organizational measures to safeguard your data.
2. Changes
   This policy may change. Please check regularly.

Questions?
Contact us: info@hoet.be